Honeywell.com
2014
Embedded Files
Overview:
Overview:
Re-design honeywell.com with an improved information architecture which facilitates a unified web experience for its varied customer personas that would bridge them to the right information or child sites or external site of sub brands. Pages that encourage the user to read related content, reach out to the Point of Contact, Purchase , Share, etc,.
Company Profile: Honeywell, a Fortune 100 company is an American multinational conglomerate that produces a variety of commercial and consumer products, engineering services and aerospace systems for a wide variety of customers, from private consumers to major corporations and governments.
The image above shows the website before the redesign
https://web.archive.org/web/20160219084328/http://honeywell.com/Pages/Home.aspx
My Role: As a Senior UX Designer, I lead the research and design (up to final wireframes you see on this page) of the project approach which was implemented. Other designers senior to me were tasked to submit a second IA proposal in parallel which was declined.
Understand
Understand
Interviewed nine marketing heads one to one, from each business group to understand their needs and challenges, and our customers.
Worked with Web Analytics expert to understand user path and their profiles, and map them to personas.
The Brand : Bold, solid, reliable and trustworthy.
Benchmarked competitors and evaluated other fortune 500 companies in similar industries
Observations from competitor sites & their Newsrooms
Big impacts stories of its influence on society, global issues and thought leadership.
Defining markets they play, the business they drive.
Homepage is focused on all personas, with nuggets of information for key personas.
Big images & catchy headlines to keep users engaged
Multiple entry points of navigation. Menu and homepage together cater to personas and applications
Written with leadership tone of voice covering trends, insights and predictions
Product specifics are handled by separate sites. Products are introduced from solutions point of view.
Focus on future drivers and their innovation through research and analysis
Interactivity such as 3D visualization, immersive tours and video infographics
Defined Personas
Defined Personas
Created 6 key personas with an action plan for each persona.
View the Key Personas here
Ideate
Ideate
On Content:
One Honeywell story - what we do & who we are - customer success stories to showcase innovative influence on industry, society and technology
Information Architecture to be organized by markets & key personas
Introduce persona centered nuggets with option to dig deep
Cross link articles to related topics and products across SBGs
Provide insights, predictions & trends to emphasize thought leadership
Videos on human interest stories elicited with infographics, b-rolls, etc.
On Features
Allow users to search and filter by topics, markets, media type
Add online live chat to support customers and reduce support costs.
Contemporary design with intuitive navigation and persona based call to actions
Downloadable Media content and embeddable video playback
Allow users to share media content & Subscribe to feeds based on topics
Categorize news by topics, timeline, markets, leaders, reports & hashtags with search & filter on active and archived articles.
Align cross content sharing between the corporate site and SBG/SBU site ( Brand as publisher)
On Publishing:
Rich text editor ( such as found in word press post editor )
Library of static & dynamic assets, documents and contact cards
Cross publishing across multiple sites and locations
Page Template selection
Content & Asset Version Management
On Traffic Management:
Drive traffic from the corporate site to the relavant Business Group/Unit or Product/Service site/page
Success Metrics is defined by increased - product inquires, sales conversions and social sharing
Provide content based on the top keyword search analytics, such as Thermostat manuals, programmable thermostats, etc.
Use LinkedIn profiles, clickstream & search data to know users interests to provide relevant or persona specific content.
Design
Design
Information Architecture & Wireframes (Tier 1)
Information Architecture & Wireframes (Tier 1)
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The new home page has quick links for each persona
The new home page has quick links for each persona
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Each Industry Pages provides blocks for sub categories that help quicker selections
Each Industry Pages provides blocks for sub categories that help quicker selections
Every person especially loved the quick links to related stories. It helped them understand Honeywell's contribution in "a big picture way rather than from the specifications of a component. "
Sub-categories on the industry page take users into subdomains/ sub-brand sites which use a framework I designed for Honeywell's digital transformation - Total customer experience
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Search results that understands various contexts
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The who we are & awards page gives instant access to company factsheet, media kits, leadership and more
The who we are & awards page gives instant access to company factsheet, media kits, leadership and more
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Contact Us
Contact Us
General Enquiry Form with Captcha to prevent bots submitting forms.
Country Specific Detail page and contacts
Quick links & direct phone numbers for support for various product/ service groups
Contact link for Media, Investor, Worldwide, Small business liaisons, and Vulnerability Reporting
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Employee Access to HR Direct
Employee Access to HR Direct
Single entry point to HR Related items globally
Quick tips to HR Direct content.
Support information
Check out the Honeywell Intranet Funded PoC Project part of the overall digital transformation initiative.
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Results
Improved media increased traffic through LinkedIn by 200%
Site visits on desktop increased by 33%
Mobile visits increased by 17% and reduced drop-off by 61%
Better visibility into Honeywell’s industries, products, initiatives, news and directs the user to the right external site with a simplified search functionality.
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